WIW67500 – Business Cultures

Modul
Business Cultures
Business Cultures
Modulnummer
WIW67500
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Master
Dauer
1 Semester
Turnus
Sommer- und Wintersemester
Modulverantwortliche/-r

Prof. Dr. Susanne Bleich
Susanne.Bleich(at)fh-zwickau.de

Prof. Dr. Uta Kremer
uta.kremer(at)fh-zwickau.de

Prof. Dr. Matthias Richter
M.Richter(at)fh-zwickau.de
Dozent/-in(nen)

Prof. Dr. Susanne Bleich
Susanne.Bleich(at)fh-zwickau.de
Lehrsprache(n)

Englisch
in "Business Cultures"

Deutsch
in "Business Cultures"
ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (4.00 SWS Vorlesung mit integr. Übung / seminaristische Vorlesung)
Selbststudienzeit

90.00 Stunden
90.00 Stunden Selbststudium - Business Cultures
Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

alternative Prüfungsleistung - Beleg und Präsentation
Modulprüfung | Wichtung: 100%
in "Business Cultures"
Medienform
Keine Angabe
Lehrinhalte/Gliederung
  • Business Culture, general & specific
  • Business Communication:
    • Teams and Leadership
    • Intercultural Marketing
    •  Intercultural Presentations
    •  Intercultural Management
    •  Intercultural Negotiations
  • Application Competencies
    •  Extended Case Studies

 

The module comprises lectures, discussions, exercises/ case-studies, assignments, and self-study.

  • Business Culture, general & specific
  • Business Communication:
    • Teams and Leadership
    • Intercultural Marketing
    •  Intercultural Presentations
    •  Intercultural Management
    •  Intercultural Negotiations
  • Application Competencies
    •  Extended Case Studies

 The module comprises lectures, discussions, exercises/ case-studies, assignments, and self-study.
Qualifikationsziele

The course aims at conveying basic structures of intercultural business communication as main impact on intercultural management & collaboration. Students gain competencies both in analyzing intercultural settings, and managing in culturally different operating contexts.

The course aims at conveying basic structures of intercultural business communication as main impact on intercultural management & collaboration. Students gain competencies both in analyzing intercultural settings, and managing in culturally different operating contexts.
Besondere Zulassungsvoraussetzung

keine
Empfohlene Voraussetzungen
Keine Angabe
Fortsetzungsmöglichkeiten
Keine Angabe
Literatur

Berardo, Kate (latest edition): Building Cultural Competence

Bolten, Jürgen: latest editions

Hall, Tromenaars, Lewis, Adler – standard works

Hofstede, Geert: latest editions/internet references

Meyer, Erin (2015/ latest edition): The Culture Map

Schmidt, Patrick: latest editions

Shirts, Gary (latest edition): BafaBafa

Usunier (latest edition): Marketing Across Cultures

Berardo, Kate (latest edition): Building Cultural Competence

Bolten, Jürgen: latest editions

Hall, Tromenaars, Lewis, Adler – standard works

Hofstede, Geert: latest editions/internet references

Meyer, Erin (2015/ latest edition): The Culture Map

Schmidt, Patrick: latest editions

Shirts, Gary (latest edition): BafaBafa

Usunier (latest edition): Marketing Across Cultures

Mai Mai (2019/20): Cross-Cultural Management: With Insights from Brain Science
Hinweise
Keine Angabe
Zuordnung zum Curriculum

014 Business in a Digital World - Master 2020 Teilzeit

014 Business in a Digital World - Master 2020 Vollzeit

035 Management and Information Technology - Master 2023 Vollzeit

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