WIW64010 – Digital Business Models

Module
Digital Business Models
Digital Business Models
Module number
WIW64010
Version: 3
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Summer and Winter semester
Module supervisor

Prof. Dr. Christoph Laroque
Christoph.Laroque(at)fh-zwickau.de

Prof. Dr. Susanne Bleich
Susanne.Bleich(at)fh-zwickau.de

Prof. Dr. Matthias Richter
M.Richter(at)fh-zwickau.de

Prof. Dr. Christian-Andreas Schumann
Christian.Schumann(at)fh-zwickau.de
Lecturer(s)

Dr. Leontin Grafmüller
Course language(s)

English
in "Digital Business Models"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (4.00 SCH Lecture with integrated exercise / seminar-lecture)
Self-study time

90.00 hours
90.00 hours Self-study - Digital Business Models
Pre-examination(s)
None
Examination(s)

schriftliche Prüfungsleistung
Module examination | Examination time: 90 min | Weighting: 100%
in "Digital Business Models"
Media type
No information
Instruction content/structure

The course is structured in two main phases. In
a first part the students learn the basics
digital business models and can integrate them into their
existing knowledge about business strategies.

In the second phase, the students develop a basic undersstanding of business management based on a concrete digital presence for the application selected and develop them on the basis of the following four stages:
- Digital Strategy
- positioning
- On-Page / Off-Page Optimization
- Optimization through data-driven analysis
Qualification objectives

The students know the different characteristics
digital business models. Based on our own ideas we develop
a multi-stage model for the conception, construction and
Continuous improvement of a digital presence on the basis of
an established digital strategy.

Students are able to work in the phases of the model
various, popular IT tools to support
to be applied.
Special admission requirements

keine
Recommended prerequisites
No information
Continuation options
No information
Literature
  •  Aagaard, A.: Digital Business Models , Driving Transformation and Innovation, Palgrave Macmillan, 2019, ISBN 978-3-319-96901-5
  • Wirtz, B. W.: Digital Business Models, Springer, 2019 ISBN 978-3-030-13004-6
  • Michael Lewrick, Design Thinking Playbook, Vahlen, ISBN-13: 978-3800653843
  • Tom Kelley: The Art of Innovation, Currency; First Edition edition (16 Jan 2001), ISBN-13: 978-0385499842
Notes
No information
Assignment to curriculum

014 Business in a Digital World - Master 2020 Teilzeit

014 Business in a Digital World - Master 2020 Vollzeit

075 Internet of Things and Smart Systems - Master 2022 Vollzeit

035 Management and Information Technology - Master 2023 Vollzeit

075 Internet of Things and Smart Systems - Master 2024 Vollzeit

075 Internet of Things and Smart Systems - Master 2023 Vollzeit

290 Studienangebot der Fakultät Wirtschaftswissenschaften (WIW) für Austauschstudierende für das Studienjahr 2024/2025 - Abschluss im Ausland 2024 Vollzeit

Close detail view
© Modulux (Version 4.4)