In this course students gain a solid understanding of customer management including both strategic and analytic approaches. Students learn relevant concepts and tools for  identifying, targeting, satisfying, and retaining profitable customers. In addition, legal and ethical issues as well as new technologies are covered.

Students will act as "co-creators" in this course and train their analytical, communication and presentation as well as interpersonal skills. A reading list will be provided at the beginning of  each semester and students should be prepared to discuss the readings in class.