WIW61010 – Advanced Research Methods for Business Students (MBA)

Modul
Advanced Research Methods for Business Students (MBA)
Advanced Research Methods for Business Students (MBA)
Modulnummer
WIW61010
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Master
Dauer
1 Semester
Turnus
Sommer- und Wintersemester
Modulverantwortliche/-r

Prof. Dr. Susanne Bleich
Susanne.Bleich(at)fh-zwickau.de

Prof. Dr. Matthias Richter
M.Richter(at)fh-zwickau.de

Dr. Kevin Reuther
Kevin.Reuther(at)fh-zwickau.de

Dozent/-in(nen)

Prof. Dr. Susanne Bleich
Susanne.Bleich(at)fh-zwickau.de

Lehrsprache(n)

Englisch
in "Advanced Research Methods for Business Students (MBA)"

Deutsch
in "Advanced Research Methods for Business Students (MBA)"

ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (4.00 SWS Vorlesung mit integr. Übung / seminaristische Vorlesung)

Selbststudienzeit

90.00 Stunden
90.00 Stunden Selbststudium - Advanced Research Methods for Business Students (MBA)

Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

alternative Prüfungsleistung - Beleg und Präsentation
Modulprüfung | Wichtung: 100%
in "Advanced Research Methods for Business Students (MBA)"

Medienform
Keine Angabe
Lehrinhalte/Gliederung

The module focuses on the following topics:

  • Theoretical Foundations of Research Methodologies
  • Planning Research Proposals and Projects
  • Research Ethics
  • Searching, Critically Reviewing and Using the Literature
  • Research Design: Quantitative Methods
  • Research Design: Qualitative Methods
  • Research Design: Mixed Methods
  • Quantitative and Qualitative Sampling Strategies
  • Data Collection Tools and Methods
  • Quantitative and Qualitative Data Analysis
  • Theoretical Lenses for Data Analysis
  • Writing Up the Research

The module focuses on the following topics:

  • Theoretical Foundations of Research Methodologies
  • Planning Research Proposals and Projects
  • Research Ethics
  • Searching, Critically Reviewing and Using the Literature
  • Research Design: Quantitative Methods
  • Research Design: Qualitative Methods
  • Research Design: Mixed Methods
  • Quantitative and Qualitative Sampling Strategies
  • Data Collection Tools and Methods
  • Quantitative and Qualitative Data Analysis
  • Theoretical Lenses for Data Analysis
  • Writing Up the Research
Qualifikationsziele

The aim of the module Advanced Research Methods for Business Students is to provide an overview of research methods which will assist students in undertaking research projects within the business and management field and contribute to the existing body of knowledge. It covers the entire research process beginning with the formulation of a research proposal to the dissemination of results.

The module provides a theoretical and critical understanding of the qualitative and quantitative as well as mixed methods research paradigms. It introduces the required methodological skills and analytic techniques to formulate precise research questions, to decide on the appropriateness of different data collection methods, to develop a valid and reliable approach to both, quantitative and qualitative research design, data collection and data analysis and to present this in a clear, concise and logical manner.

The module will furthermore familiarize the students with a set of modern theories, such as e.g. systems theory, social network theory, etc., that provide a lens for the analysis of data and discussion of results. The applicability of such theoretical lenses will be underlined through the discussion and/or partial conduction of practical case studies.

This module will also enable students to identify and address methodological and practical issues that may be encountered in conducting qualitative and/or quantitative research; and to reflect on and address the ethical and political implications pertaining to the collection, analysis and dissemination of research data.

The aim of the module Advanced Research Methods for Business Students is to provide an overview of research methods which will assist students in undertaking research projects within the business and management field and contribute to the existing body of knowledge. It covers the entire research process beginning with the formulation of a research proposal to the dissemination of results.

The module provides a theoretical and critical understanding of the qualitative and quantitative as well as mixed methods research paradigms. It introduces the required methodological skills and analytic techniques to formulate precise research questions, to decide on the appropriateness of different data collection methods, to develop a valid and reliable approach to both, quantitative and qualitative research design, data collection and data analysis and to present this in a clear, concise and logical manner.

The module will furthermore familiarize the students with a set of modern theories, such as e.g. systems theory, social network theory, etc., that provide a lens for the analysis of data and discussion of results. The applicability of such theoretical lenses will be underlined through the discussion and/or partial conduction of practical case studies.

This module will also enable students to identify and address methodological and practical issues that may be encountered in conducting qualitative and/or quantitative research; and to reflect on and address the ethical and political implications pertaining to the collection, analysis and dissemination of research data.

Besondere Zulassungsvoraussetzung

Fundamentals of scientific work

keine

Empfohlene Voraussetzungen
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Fortsetzungsmöglichkeiten
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Literatur

Denyer, D., and Tranfield, D. (2009) Producing a systematic review. In: D. A. Buchanan and A. Bryman, (eds.) The Sage handbook of organizational research methods.  Thousand Oaks, CA: Sage Publications Ltd., pp. 671-689.

Grey, D. (2016) Doing Research in the Business World. Thousand Oaks, CA: Sage Publications Ltd.

Grey, D. (2016) Doing Research in the Real World. Thousand Oaks, CA: Sage Publications Ltd.

MacIntosh, R., and O’Gorman, K. D. (2015) Mapping Research Methods. Research Methods for Business and Management. 2nd ed. London: Goodfellow Publishers Ltd, pp. 50-74.

O’Gorman, K., and MacIntosh, R. (2014) Research Methods for Business & Management: A Guide to Writing Your Dissertation. 2nd Oxford: Goodfellow Publishers Limited.

Saunders, M., Lewis, P., and Thornhill, A. (2012) Research Methods for Business Students. 6th Harlow: Pearson Education Limited.

Denyer, D., and Tranfield, D. (2009) Producing a systematic review. In: D. A. Buchanan and A. Bryman, (eds.) The Sage handbook of organizational research methods.  Thousand Oaks, CA: Sage Publications Ltd., pp. 671-689.

Grey, D. (2016) Doing Research in the Business World. Thousand Oaks, CA: Sage Publications Ltd.

Grey, D. (2016) Doing Research in the Real World. Thousand Oaks, CA: Sage Publications Ltd.

MacIntosh, R., and O’Gorman, K. D. (2015) Mapping Research Methods. Research Methods for Business and Management. 2nd ed. London: Goodfellow Publishers Ltd, pp. 50-74.

O’Gorman, K., and MacIntosh, R. (2014) Research Methods for Business & Management: A Guide to Writing Your Dissertation. 2nd Oxford: Goodfellow Publishers Limited.

Saunders, M., Lewis, P., and Thornhill, A. (2012) Research Methods for Business Students. 6th Harlow: Pearson Education Limited.

Hinweise
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