I Marketing for non-profit organizations (Hélène Privat)

1 – strategic marketing (segmentation-targeting-positioning)

2 – operational marketing (product-price-distribution-promotion)

3 – specificities of marketing in socio-cultural organizations

Seminars (10h):

1 – Video on VSO and how marketing helps non-profit organization meet their goals

2 – Work in groups through a case study on an art-house cinema (Kapédépée):

• Prepare a diagnostic (SWOT)
• Specify the problematic, and then the objective to reach in order to solve the problem
• Run a survey to better know consumers’ expectations in terms of art-house cinema
• Suggest a marketing plan to improve the situation of this specific art-house cinema

1. Which strategy should be pursued ? In terms of segmenting, targeting, positioning
2. Which marketing action should be launched? In terms of product range, pricing, distribution and promotion

II Management and monitoring of European Funds (n.n.) 10 h TD

1.  The context in 2014-2020 and which authorities to contact;
2. The different funds and programmes – operational programmes and application procedures;
3. The life cycle of a European funding project; preparing submission of the application (help available for the project initiator and financial planning) financial and technical evaluation of the details of the project, scheduling, grant agreement, payment, control and accountability;
4. Example of a regional cooperation programme (concept of project leader and partnerships);
5. Practical case; creating an application for project funding.

III Évaluation de projet et démarche qualité (n.n)