The course is structured in two main phases. In
a first part the students learn the basics
digital business models and can integrate them into their
existing knowledge about business strategies.

In the second phase, the students develop a basic undersstanding of business management based on a concrete digital presence for the application selected and develop them on the basis of the following four stages:
- Digital Strategy
- positioning
- On-Page / Off-Page Optimization
- Optimization through data-driven analysis