WIW67500 – Business Cultures

Module
Business Cultures
Business Cultures
Module number
WIW67500
Version: 1
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Summer and Winter semester
Module supervisor

Prof. Dr. Susanne Bleich
Susanne.Bleich(at)fh-zwickau.de

Prof. Dr. Uta Kremer
uta.kremer(at)fh-zwickau.de

Prof. Dr. Matthias Richter
M.Richter(at)fh-zwickau.de
Lecturer(s)

Prof. Dr. Susanne Bleich
Susanne.Bleich(at)fh-zwickau.de
Course language(s)

English
in "Business Cultures"

German
in "Business Cultures"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (4.00 SCH Lecture with integrated exercise / seminar-lecture)
Self-study time

90.00 hours
90.00 hours Self-study - Business Cultures
Pre-examination(s)
None
Examination(s)

alternative Prüfungsleistung - Beleg und Präsentation
Module examination | Weighting: 100%
in "Business Cultures"
Media type
No information
Instruction content/structure
  • Business Culture, general & specific
  • Business Communication:
    • Teams and Leadership
    • Intercultural Marketing
    •  Intercultural Presentations
    •  Intercultural Management
    •  Intercultural Negotiations
  • Application Competencies
    •  Extended Case Studies

 

The module comprises lectures, discussions, exercises/ case-studies, assignments, and self-study.

  • Business Culture, general & specific
  • Business Communication:
    • Teams and Leadership
    • Intercultural Marketing
    •  Intercultural Presentations
    •  Intercultural Management
    •  Intercultural Negotiations
  • Application Competencies
    •  Extended Case Studies

 The module comprises lectures, discussions, exercises/ case-studies, assignments, and self-study.
Qualification objectives

The course aims at conveying basic structures of intercultural business communication as main impact on intercultural management & collaboration. Students gain competencies both in analyzing intercultural settings, and managing in culturally different operating contexts.

The course aims at conveying basic structures of intercultural business communication as main impact on intercultural management & collaboration. Students gain competencies both in analyzing intercultural settings, and managing in culturally different operating contexts.
Special admission requirements

keine
Recommended prerequisites
No information
Continuation options
No information
Literature

Berardo, Kate (latest edition): Building Cultural Competence

Bolten, Jürgen: latest editions

Hall, Tromenaars, Lewis, Adler – standard works

Hofstede, Geert: latest editions/internet references

Meyer, Erin (2015/ latest edition): The Culture Map

Schmidt, Patrick: latest editions

Shirts, Gary (latest edition): BafaBafa

Usunier (latest edition): Marketing Across Cultures

Berardo, Kate (latest edition): Building Cultural Competence

Bolten, Jürgen: latest editions

Hall, Tromenaars, Lewis, Adler – standard works

Hofstede, Geert: latest editions/internet references

Meyer, Erin (2015/ latest edition): The Culture Map

Schmidt, Patrick: latest editions

Shirts, Gary (latest edition): BafaBafa

Usunier (latest edition): Marketing Across Cultures

Mai Mai (2019/20): Cross-Cultural Management: With Insights from Brain Science
Notes
No information
Assignment to curriculum

014 Business in a Digital World - Master 2020 Teilzeit

014 Business in a Digital World - Master 2020 Vollzeit

035 Management and Information Technology - Master 2023 Vollzeit

Close detail view
© Modulux (Version 4.4)