WIW36500 – Digital Marketing

Module
Digital Marketing
Digital Marketing
Module number
WIW36500
Version: 1
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Winter semester
Module supervisor

Prof. Dr. Christian Brauweiler
Christian.Brauweiler(at)fh-zwickau.de

Lecturer(s)

Lecturer of the Armenian State University of Economics (ASUE)

Course language(s)

English
in "Digital Marketing"

ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (2.00 SCH Vorlesung | 2.00 SCH Seminar)

Self-study time

90.00 hours

Pre-examination(s)

Participation
in "Digital Marketing"

Examination(s)

mündliche Prüfungsleistung
Module examination | Examination time: 60 min | Weighting: 100% | wird in englischer Sprache abgenommen
in "Digital Marketing"

Media type
No information
Instruction content/structure
  • Introduction to Digital Marketing
  • E-mail marketing and digital marketing strategy
  • Websites and Social media marketing
  • Search engine optimization (SEO)
  • Content marketing and strategy
  • Marketing automation
Qualification objectives

The aim of the course is to explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, web-based marketing, search-engine optimization (SEO), social media marketing, E-Mail marketing, marketing automation, etc. Upon completion of the module, students will be able to independently design strategy for company’s digital marketing, use different digital marketing tools and measure their effectiveness.

Special admission requirements

keine

Recommended prerequisites
  • Basic knowledge of marketing principles
  • Basic knowledge in computer and using software
Continuation options
No information
Literature
  • Digital Marketing: strategy, implementation and practice, D. Chaffey and Fiona Ellis
  • The Big Data-Driven Business, Russel Glass and Sean Callahan
  • Digital Marketing Management, Debra Zahay
  • The Art of Digital Marketing, Ian Dodson
Notes

This subject will be studied at ASUE, Yerevan, Armenia as an elective one in the 3rd semester.

Lecturer – Prof. G. Amirkhanyan

Prerequisite(s) for examination admission:

  • Proof of participation
Assignment to curriculum
No information