WIW36510 – Advanced Marketing

Module
Advanced Marketing
Advanced Marketing
Module number
WIW36510
Version: 1
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Summer and Winter semester
Module supervisor

Prof. Dr. Christian Brauweiler
Christian.Brauweiler(at)fh-zwickau.de
Lecturer(s)

Lecturer of the Kyrgyz-German Institute of Applied Informatics (INAI.kg)

Course language(s)

English
in "Advanced Marketing"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (2.00 SCH Vorlesung | 2.00 SCH Seminar)
Self-study time

90.00 hours
45.00 hours Self-study - Advanced Marketing
45.00 hours Projektarbeit(en) - Advanced Marketing
Pre-examination(s)

Oral academic assessment
in "Advanced Marketing"
Examination(s)

schriftliche Prüfungsleistung
Module examination | Examination time: 90 min | Weighting: 100% | wird in englischer Sprache abgenommen
in "Advanced Marketing"
Media type
No information
Instruction content/structure
  • The development of marketing concepts
  • The external and internal environment of marketing
  • Marketing research. Strategic and operational marketing
  • Merchandising policy of the company
  • Modern technologies of sales
  • Pricing policy of the company
  • Distribution policy of the company
  • Types of marketing communications, branding
  • Features of marketing mix in B2C, B2B, B2G and C2C markets
  • International marketing and marketing of territories
Qualification objectives

To provide students with an advanced understanding of marketing as a component of management theory and practice.
Special admission requirements

Basic knowledge of computer science
Recommended prerequisites
No information
Continuation options
No information
Literature
  • Danko T. P. Marketing Management [Electronic resource]: textbook and workshop for Bache-lor's and Master's Degree / T.P. Danko.-4-th ed. rev. and add.-Moscow: Yurite, 2017
  • Marketing-management [Electronic resource]: textbook and practice-book for Bachelor's andMaster's Degree / I.V. Lipsitz[etc.]; ed. V. Lipsitz, O.K. Oyner.-Moscow: Yurait, 2017
Notes

This subject will be studied at INAI.kg, Kyrgyzstan, Bishkek as an elective one in the 2nd or 3rd semester.

Lecturers: Prof. Aida Tologonova, Prof. Cholpon Sydykova

Prerequisite(s) for examination admission:

  • colloquium results
Assignment to curriculum
No information
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