WIW35070 – Startup Coaching

Module
Startup Coaching
Startup Coaching
Module number
WIW35070
Version: 1
Faculty
Business Administration
Level
Master
Duration
1 Semester
Semester
Summer and Winter semester
Module supervisor

Prof. Dr. Christian Brauweiler
Christian.Brauweiler(at)fh-zwickau.de
Lecturer(s)

Lecturer of the Kyrgyz-German Institute of Applied Informatics (INAI.kg)

Course language(s)

English
in "Startup coaching"
ECTS credits

5.00 credits

Workload

150 hours

Courses

4.00 SCH (2.00 SCH Vorlesung | 2.00 SCH Seminar)
Self-study time

90.00 hours
45.00 hours Self-study - Startup coaching
45.00 hours Projektarbeit(en) - Startup coaching
Pre-examination(s)

Oral academic assessment
in "Startup coaching"
Examination(s)

schriftliche Prüfungsleistung
Module examination | Examination time: 90 min | Weighting: 100% | wird in englischer Sprache abgenommen
in "Startup coaching"
Media type
No information
Instruction content/structure
  • The concept of the Startup
  • Stages in the development of start-up coaching
  • Validating an idea
  • Setting up a business model. Template business model
  • Consumer segment and value proposition
  • Customer relationship and sales channel
  • Styles of business models. Business model design. Business models and strategy. Businessmodels and innovation
  • Non-profitable business models
  • Business models and business plan
  • Business process modelling
Qualification objectives

Students shall increase their theoretical knowledge and practical skills in business thinking and the management of Start-ups.

Special admission requirements

Basic knowledge of computer science
Recommended prerequisites
No information
Continuation options
No information
Literature
  • Startup: a founder's handbook. [Text]: to study the discipline / Blank S.-[B. m.] ; M. : AlpinaPublisher, 2016
  • Value offer development: How to create products and services that consumers go in to buy.Your first step... [Text]: to study the discipline / Osterwalder A.-[B. m.]; M.: Alpina Publisher,2017
  • Creating business models: The handbook of strategist and innovator. [Text] : a course of lec-tures / Osterwalder A.-[B. m.] ; M. : Alpina Publisher, 2017
Notes

This subject will be studied at INAI.kg, Kyrgyzstan, Bishkek as an elective one in the 2nd or 3rd semester.

Lecturer: Prof. Akylai Kojogulova

Prerequisite(s) for examination admission:

  • colloquium results
Assignment to curriculum
No information
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